Like most new trends, the idea of creating faux freckles was born backstage – appearing at Preen Spring 2015 and at Fausto Puglisi Spring 2016 (to name only a few). “Freckles are fresh and youthful”, explains celebrity makeup artist Victoria Baron, adding that this look can be worn everyday on both women with natural freckles and those who’d like to feign some.

Here’s how to do it:

  1. Ensure the skin is well hydrated and that you’re using a sheer tinted moisturiser or BB cream as your base. This look doesn’t work well with high-coverage, matte foundations.
  2. Using a semi-blunt eyebrow or lip pencil (try MAC Lip Pencil in Cork or MAC Veluxe Brow Liner), lightly apply freckles to the areas of your face where the sun would naturally hit (the bridge of the nose, top of the cheekbones, forehead). “Don’t draw a circle, just place the pencil on your skin and twist”, suggests Baron.
  3. Tap your finger over each freckle to gently push the product into your skin and create a more natural look (keep in mind freckles should never look too perfect or symmetrical).

Note: You can also try this look using an eyebrow defining cream (try Nars Brow Defining Cream) or a cream eyeshadow (try MAC Pro Longewear Paint Pot) and a thin, pointed brush. MAC Penultimate Brow Maker works well too.

Photo credit: Fredrik Wannerstedt | Fausto Puglisi | Carsten Witte